Hi there.
I’m Thanh Do.
Product Designer.
I design scalable financial products that bridge the gap between complex logic and user trust. With a deep focus on FinTech and Web3, I use data and behavioral research to craft intuitive flows for managing funds and compliance.
From architecting Design Systems to leading design teams, my goal is simple: to help businesses grow while giving users confidence every time they move, send, or manage their assets.
Work Experience.
Product Designer.
Nereus.
Nereus Finance is a decentralized lending and borrowing protocol on the Avalanche network. The platform offers high-yield liquidity markets and stablecoin solutions within a secure, user-centric DeFi ecosystem.
Strategic Design.
Designed scalable interface solutions tailored to the product roadmap; performed competitive analysis to shape product concepts.
Design System.
Established and maintained a robust component library, ensuring consistency across the platform.
UX Optimization.
Verified design hypotheses using analytics, resulting in optimized user journeys and improved conversion metrics.
Collaboration.
Worked alongside engineering and product leadership to define vision and validate technical implementation.
Product Designer.
COCA.
COCA is a secure, non-custodial wallet and card platform using Account Abstraction to enable seamless stablecoin payments and self-custody.
Product Strategy.
Led a scalable product redesign aligned with the roadmap; conducted competitive analysis and research to drive concept development.
Design System.
Built and maintained a modular Design System from scratch, ensuring adaptability for complex Web3 features.
Data-Driven UX.
Utilized analytics to validate hypotheses and refine flows, resulting in higher conversion rates and improved usability.
Collaboration.
Partnered with Product Owners and Engineers to define product strategy, ensuring alignment between design vision and technical execution.
Lead Product Designer.
Wirex.
Wirex is a global crypto-native payments platform bridging traditional finance and Web3, enabling users to manage and spend fiat and crypto seamlessly.
Leadership.
Mentored designers and optimized resource allocation, enhancing team velocity and output quality.
Core Product Focus.
Owned design for all transfer-related operations (Send, Receive, Exchange), ensuring seamless and compliant flows for core financial features.
Design System.
Rebuilt a scalable Design System from scratch; standardized components to improve consistency and accelerate development cycles.
Data & Research.
Utilized analytics and A/B testing to validate hypotheses, significantly improving conversion rates and UX metrics.
Collaboration.
Partnered closely with Product Owners, Business/System Analytics and Engineers, managed documentation and QA to ensure precise implementation.
Lead Product Designer.
First International Ukrainian Bank.
FUIB is one of Ukraine’s leading mobile-first banks with over 1 million active users. The app provides a comprehensive ecosystem for remote banking, ranging from daily payments and transfers to complex credit and deposit products.
Core Focus (Hands-on).
Owned design for the Payments Squad: P2P transfers, Family Accounts, Insurance, and complex AML verification flows.
Leadership.
Managed and mentored designers across Credit and Deposit squads; conducted design reviews to ensure quality and consistency.
Agile Collaboration.
Worked in a Tribe/Squad structure (Agile/Scrum), aligning design strategy with sprint goals and business requirements.
Design System.
Led the app redesign and built a modular Design System to support fast scaling across multiple product teams.
Research & Data.
Validated features through usability testing and data analysis, optimizing UX for high-frequency banking scenarios.
